PKG.07 / OUTREACH

Cold Email System

A cold email system where every line of every email is personalised to the specific prospect — not just first name and company. AI researches the prospect, writes a relevant first line, and sends from warmed-up domains. Typical 2 to 4x lift in reply rate.

01 / The problem

Why this exists.

Templated cold email is dead. Manual personalisation at scale is impossible. Most SDR tools just do `{{firstName}}, I noticed you work at {{company}}` and wonder why nobody replies.

02 / Deliverables

What you get.

Everything below is scoped and signed before kickoff. No surprises on delivery day.

→ Prospect list build

Verified list of 1,000–5,000 prospects matching your ICP.

→ AI research + personalisation

Each prospect researched. Each email has a genuinely custom opening line.

→ Domain warmup + deliverability

Warmed secondary domains, SPF/DKIM/DMARC, inbox placement monitoring.

→ Multi-step sequences

Smart follow-ups that stop on reply, booking, or unsubscribe.

→ Reply handling

Replies routed to your inbox with context. Bookings pushed to your calendar.

→ Reporting

Opens, replies, bookings, and qualified conversations tracked per campaign.

03 / Acceptance criteria

How we know it's done.

Written and signed at kickoff, so there is zero ambiguity on what "done" looks like before a single line of code is written.

  • Reply rate above 8 percent in the first 500 sends.
  • Spam complaint rate below 0.1 percent.
  • Every email has a unique first line (not just first-name merge tags).
  • Booked meetings land in your calendar with zero manual scheduling.
04 / Who it's for

Built for these businesses.

B2B services, consultancies, agencies, recruiters, and founders doing their own outbound who are tired of 0.3 percent reply rates.

Ready to get started?

Book a 15-minute call and we'll confirm the package fit. If it's not a fit, we'll tell you.